Our Services
We help universities go global. Our work focuses on building sustainable revenue, launching high-quality online master’s programmes, and reaching motivated students across international markets. Each service combines strategic advice, practical delivery, and a kind and collaborative approach.

University Partnerships
We design and deliver partnerships that help universities expand internationally and online with confidence. Our focus is on quality, compliance, and commercial results that endure.
What this includes
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Market discovery, demand analysis, and competitive mapping by subject and region
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Business cases and financial models that forecast enrolment, cost, and net contribution
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Commercial frameworks that balance value and risk for all parties
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Governance, quality assurance, and regulatory alignment
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Contract support from memorandum of understanding through to final agreement
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Launch planning, project management, and performance dashboards
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Review cycles to refine the partnership after the first intake and at agreed intervals
Example Deliverables
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Market and opportunity assessment
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Multi year financial model with scenarios
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Shortlist and longlist of partners with scoring criteria
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Partnership operating manual and governance calendar
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Implementation plan with milestones and owners
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Risk register and mitigation plan
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Monthly performance dashboard
Outcomes you can expect
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New international revenue streams with clear unit economics
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Measurable brand reach and pipeline growth in priority markets
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Strong academic standards supported by robust governance
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Predictable delivery from first conversation through to live intake
How we work
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Discover, to understand your ambition and constraints
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Design, to agree the model and the commercial approach
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Approve, to secure internal and external sign off
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Launch, to take the partnership to market
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Grow, to optimise and scale after the first intake

International Recruitment
We build global recruitment engines for online master’s programmes. Our approach blends data led planning, precise messaging, and close collaboration with admissions to increase conversion from first enquiry to enrolment.
What this includes
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Market selection by subject, price point, and mode of study
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Student personas and value propositions tailored to each region
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Channel mix planning across digital media, content, and partner networks
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Creative and messaging that reflect your academic strengths
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Landing pages, conversion journeys, and marketing automation
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Agent network strategy, onboarding, training, and compliance oversight
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Events and webinars for enquiry generation and offer holder engagement
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Admissions process design that shortens response times and lifts yield
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Scholarship strategy and offer packaging to support enrolment goals
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Real-time dashboards and monthly performance reviews
Key metrics we manage
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Enquiries, applications, offers, deposits, and enrolments
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Conversion by stage and by market
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Cost per acquisition and return on advertising spend
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Time to first response and time to decision
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Student satisfaction through the admissions journey
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Student retention rates
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Cost per lead, cost per application, cost per enrolment
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Conversion velocity
Example deliverables
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Annual recruitment plan by market and subject
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Media plan and creative toolkit
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Agent handbook and training materials
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Nurture workflows and email sequences
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Offer holder engagement plan
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KPI dashboard and reporting cadence
How we work
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Plan, to set targets and budgets with shared ownership
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Activate, to launch channels and partner activity
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Convert, to support offers and application decisions
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Enrol, to guide students through to registration
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Retain, to hand over smoothly to student success teams

Bespoke Programme Development
We partner with faculties to design online master’s programmes that meet global demand and deliver strong outcomes for learners and for the university. We use a module carousel framework that allows universities to offer more degrees with a minimum of modules, boosting synergies and profitability.
What this includes
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Opportunity scans by discipline and career pathway
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Job demand analysis and competitor review
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Programme blueprint with learning outcomes and assessment strategy
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Curriculum design, course maps, and academic calendar
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Instructional design for online delivery with active learning methods
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Selection of platforms and tools that support accessibility and analytics
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Resourcing plans for teaching, tutoring, and student support
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Pricing and commercial model aligned to market positioning
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Accreditation and regulatory alignment where required
Example deliverables
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Programme concept note and academic brief
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Course outlines and assessment design templates
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Learning design standards and quality checklist
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Student support plan for academic and pastoral care
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Go live plan with readiness checks
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Marketing brief that aligns claims with academic delivery
Outcomes you can expect
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Market relevant programmes that attract international learners
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High quality online learning with strong student satisfaction
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Faster time to market through a clear and collaborative process
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Sustainable financial performance from first intake onward
How we work
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Ideate with your academic leaders
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Validate with data and employer feedback
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Build with instructional design and faculty input
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Pilot with a limited cohort and rapid improvements
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Scale with ongoing quality review
